Terms of Use.
Last updated: 18 October 2026
These Terms of Use ("Terms") apply to your use of 22Unlocked, including the 22Unlocked mobile application, website, programs, coaching features, messaging features and related services (together, "22Unlocked", the "Service", "we", "us" or "our").
By creating an account or using 22Unlocked, you agree to these Terms.
If you do not agree with these Terms, do not use 22Unlocked.
1. What 22Unlocked is
22Unlocked is a cricket-specific mental performance platform designed to help cricketers understand and train the mental side of their game.
22Unlocked may provide:
- ·mental-performance education and exercises;
- ·personalised reflections and insights;
- ·performance tools and frameworks;
- ·game preparation and reflection;
- ·conversations with 22Unlocked's AI-powered assistant;
- ·a personal record of patterns, tools and performance information;
- ·access to Nik Badkundri and/or other human coaching services where included in your plan.
22Unlocked is designed for performance education and coaching support. It is not a medical service, psychological treatment service, counselling service or emergency service.
22Unlocked does not diagnose mental-health conditions, provide medical diagnoses, prescribe treatment or replace a qualified health professional.
2. Not an emergency service
22Unlocked is not designed to respond to emergencies.
If you or another person is in immediate danger, contact your local emergency service or go to a safe place and seek help from a trusted person or qualified professional.
22Unlocked may provide crisis and support resources when certain safety concerns are detected. These resources are provided to help you find appropriate human support and do not mean that 22Unlocked can provide crisis intervention.
22Unlocked's safety systems may not detect every situation, and a failure to display a safety response does not mean that a situation is safe.
3. Medical & Emergency Disclaimer
22Unlocked is a mental performance and training tool for cricketers. It is not medical, psychological, or emergency care, and nothing in the app is a diagnosis or treatment recommendation. If you - or, for a parent, your child - are in crisis or at risk of harm, contact emergency services or a crisis helpline in your country immediately. Do not rely on this app in an emergency.
4. Eligibility and young people
22Unlocked is intended for cricketers and may be used by young people where permitted by applicable law and with any required parent or guardian involvement or consent.
If you are under the age required to independently consent to the collection and processing of your information under applicable law, your parent or legal guardian may need to provide consent or approve your use of 22Unlocked.
Where appropriate, 22Unlocked may ask for age, parent or guardian information, or other information needed to establish eligibility.
Parents and guardians should understand that 22Unlocked is designed to give players an appropriate degree of privacy and independence. We do not promise that a parent or guardian will have access to every conversation, note or piece of information entered by a player.
Where 22Unlocked identifies a serious safety concern, we may take steps reasonably necessary to protect a user or comply with our legal obligations.
5. Your account
You are responsible for:
- ·providing accurate account information;
- ·keeping your login credentials secure;
- ·maintaining the security of your device;
- ·notifying us if you believe your account has been accessed without permission.
You must not share your account with another person or use another person's account without permission.
You must not use 22Unlocked to impersonate another person or to provide information you know to be false or misleading.
6. Using 22Unlocked
You agree to use 22Unlocked lawfully and respectfully.
You must not:
- ·attempt to access another user's account;
- ·interfere with or damage the Service;
- ·attempt to bypass security or safety controls;
- ·use 22Unlocked to threaten, abuse, harass or harm another person;
- ·upload malicious software or harmful material;
- ·reverse engineer or attempt to extract the underlying software, systems or proprietary methods except where permitted by law;
- ·use 22Unlocked's content or intellectual property to create a competing product without permission.
7. AI-powered features
Some 22Unlocked features use artificial intelligence.
AI-generated responses, summaries, observations and suggestions are generated from the information available to 22Unlocked at the time and may be incomplete, inaccurate or inappropriate.
You should use your own judgement when considering any AI-generated information.
22Unlocked may use AI to help:
- ·respond to conversations;
- ·identify potential performance patterns;
- ·organise information;
- ·personalise program content;
- ·generate summaries;
- ·identify possible safety concerns;
- ·suggest exercises or performance tools.
AI-generated observations are not automatically treated as facts about you.
Where 22Unlocked identifies a potential pattern about your mental game, it may treat that information as an emerging observation until it is supported by further information or confirmed by you.
8. Human coaching
Some 22Unlocked plans may include direct access to Nik Badkundri or another human coach.
Human coaching is coaching and performance support. It is not medical treatment, psychotherapy or emergency mental-health care.
Where a coach reviews information generated through 22Unlocked, that information may be used to provide more relevant coaching and performance support.
9. Safety systems
22Unlocked may analyse conversations and other information for indicators of serious safety concerns, including possible:
- ·self-harm;
- ·suicide risk;
- ·physical abuse;
- ·sexual abuse;
- ·domestic or family violence;
- ·bullying;
- ·coercion;
- ·immediate danger;
- ·safeguarding concerns.
The purpose of these systems is to help 22Unlocked respond appropriately to potential safety situations.
These systems are not guaranteed to identify every safety concern and may sometimes incorrectly identify or fail to identify a concern.
Where appropriate, 22Unlocked may pause certain coaching features, provide support resources, ask additional safety questions, or escalate a concern for human review.
Nothing in these Terms creates an obligation for 22Unlocked to monitor or intervene in every situation.
10. Your content
You retain ownership of the information and content you submit to 22Unlocked, subject to the rights necessary for us to provide the Service.
This may include:
- ·notes;
- ·responses to program exercises;
- ·performance information;
- ·conversations;
- ·reflections;
- ·goals;
- ·cricket information;
- ·feedback;
- ·other content you voluntarily provide.
You grant us the limited rights necessary to store, process and display this information to you and to provide the features of 22Unlocked.
We may also process information to maintain, secure, troubleshoot and improve the Service, subject to our Privacy Policy and applicable law.
11. Intellectual property
22Unlocked, including its software, design, branding, written content, frameworks, methodologies, exercises, graphics, systems and other materials, is owned by or licensed to us and is protected by applicable intellectual-property laws.
Your use of 22Unlocked does not give you ownership of 22Unlocked's intellectual property.
You may use 22Unlocked materials for your own personal performance development.
You must not reproduce, distribute, sell, publish, licence or commercially exploit 22Unlocked's proprietary frameworks, content or materials without our written permission.
12. Subscriptions and payments
Some 22Unlocked features require a paid subscription or purchase.
The price, billing period and features included in your plan will be shown before purchase.
Unless otherwise stated, subscriptions automatically renew at the end of each billing period until cancelled.
You can cancel your subscription using the cancellation method provided by 22Unlocked or the relevant app store or payment provider.
Cancellation does not normally entitle you to a refund for a period that has already been paid for, except where required by law or expressly stated otherwise.
If you cancel within the first 14 days of your first payment, you will receive a full refund of that payment and your access will end immediately. This guarantee is in addition to, and does not limit, any rights you may already have under applicable consumer law.
We may change pricing or plan features. Where required, we will provide appropriate notice before changes take effect.
13. 1:1 coaching
Where a subscription includes 1:1 coaching:
- ·coaching sessions are subject to availability;
- ·sessions may need to be rescheduled;
- ·unused sessions may expire where this is clearly stated when purchasing the plan;
- ·coaching does not create a medical, psychological or therapeutic relationship.
If calls or coaching sessions are recorded or transcribed, we will provide appropriate notice and obtain any consent required by applicable law.
14. Third-party services
22Unlocked may rely on third-party providers for services such as:
- ·hosting and cloud infrastructure;
- ·authentication;
- ·payment processing;
- ·analytics;
- ·communications;
- ·AI processing;
- ·customer support;
- ·security;
- ·transcription or summarisation.
Those providers may process information on our behalf.
Further information about these providers and potential overseas disclosures is provided in our Privacy Policy.
15. How we use your data with marketing and analytics partners
We use Meta's Conversions API to measure advertising effectiveness. Your email, phone number, country, and our internal account identifier are shared with Meta in hashed (anonymized) form. Your IP address and browser/device information are shared unhashed, as required by Meta for matching and fraud prevention.
16. What happens when you delete your account
Deleting your account removes your data from 22Unlocked's own systems and cancels any active subscription. It does not remove your contact record from our customer communication platform (GoHighLevel aka. CMM), and data already shared with Meta cannot be recalled from their systems. Contact us if you'd like your GoHighLevel contact record removed separately.
17. Availability
We aim to keep 22Unlocked available and reliable but do not guarantee that the Service will always be available, uninterrupted or error-free.
We may temporarily suspend or modify the Service for maintenance, security, updates or other operational reasons.
18. Suspension or termination
We may suspend or terminate an account where reasonably necessary, including where:
- ·these Terms are breached;
- ·the account is being used unlawfully;
- ·there is a serious security or safety concern;
- ·payment obligations are not met;
- ·continued use creates a material risk to 22Unlocked, another user or another person.
Where appropriate and legally permitted, we will provide notice and an opportunity to resolve the issue.
19. Disclaimer
To the maximum extent permitted by law, 22Unlocked is provided for educational, coaching and performance purposes.
We do not guarantee any particular sporting result, selection outcome, performance improvement, contract, representative opportunity or career outcome.
Your performance depends on many factors beyond 22Unlocked's control, including skill, training, physical condition, coaching, competition, opportunity and circumstances.
20. Limitation of liability
Nothing in these Terms excludes, restricts or modifies any consumer guarantee, right or remedy that cannot lawfully be excluded.
To the maximum extent permitted by law, our liability arising from your use of 22Unlocked will be limited to the remedies available under applicable law and, where legally permitted, the amount you paid for the relevant 22Unlocked service during the applicable period.
21. Changes to these Terms
We may update these Terms from time to time.
If we make material changes, we will provide reasonable notice where required.
Your continued use of 22Unlocked after the updated Terms take effect means you accept the updated Terms.
22. Contact
If you have questions about these Terms, contact:
THE PERFORMANCE MINDSET COACHING CENTRE PTY LTD
ABN 74 659 159 501 / ACN 659 159 501
support@m.22unlocked.com
Melbourne, Vic - 3000
23. Governing law
These Terms are governed by the laws of Victoria, Australia, unless applicable law requires otherwise.
Any disputes will be dealt with in accordance with applicable Australian law.