Privacy Policy.

Last updated: 18 October 2026

This Privacy Policy explains how THE PERFORMANCE MINDSET COACHING CENTRE PTY LTD ("22Unlocked", "we", "us" or "our") collects, uses, stores, discloses and protects personal information when you use 22Unlocked.

We take the privacy of cricketers seriously. 22Unlocked may be used by young people and may receive information that is sensitive or highly personal. We aim to collect only information reasonably necessary to provide and improve the Service and to handle it responsibly.

1. Who we are

THE PERFORMANCE MINDSET COACHING CENTRE PTY LTD

ABN 74 659 159 501 / ACN 659 159 501

Melbourne, Vic - 3000

support@m.22unlocked.com

For privacy questions or requests, contact us at:

support@m.22unlocked.com

2. What information we collect

Depending on how you use 22Unlocked, we may collect:

Account information

This may include:

·name or preferred name;
·email address;
·age or date of birth;
·country or region;
·login and authentication information;
·subscription information.

Cricket and performance information

This may include:

·playing role;
·batting or bowling information;
·level of cricket;
·goals;
·performance information;
·competition or game information;
·preparation and reflection information;
·information about situations in which you perform well or struggle.

Mental-performance information

22Unlocked may collect information you voluntarily provide through:

·the Mental Performance Program;
·Quick Mental Reset;
·Log a Note;
·Game Day;
·conversations with 22Unlocked;
·conversations or sessions with Nik;
·reflections and exercises;
·Focus Anchors;
·pressure patterns;
·triggers;
·fears;
·performance principles;
·personal performance systems.

Some of this information may be sensitive information under applicable privacy law.

Safety information

If you disclose information relating to your safety or another person's safety, 22Unlocked may collect and process information relating to matters such as:

·self-harm;
·suicidal thoughts;
·abuse;
·domestic or family violence;
·sexual abuse;
·bullying;
·coercion;
·threats;
·immediate danger;
·safeguarding concerns.

This information may require additional privacy protections.

Technical information

We may collect information such as:

·IP address;
·device type;
·operating system;
·browser or app information;
·diagnostic information;
·usage information;
·crash and performance information.

Payment information

Payments may be processed by third-party payment providers.

We generally do not need to store your complete payment-card details ourselves.

The payment provider may collect and process payment information according to its own privacy policy.

Communications and support

If you contact 22Unlocked, we may retain the communication and information needed to respond to you.

3. Information you choose to provide

Some 22Unlocked features depend on information you voluntarily provide.

You do not have to provide information that is not required for a particular feature.

However, if you choose not to provide certain information, some features may not work or may be less personalised.

4. How we use your information

We may use personal information to:

·create and manage your account;
·provide 22Unlocked's features;
·deliver the Mental Performance Program;
·personalise your experience;
·maintain your My Mental Game profile;
·remember relevant information you have previously provided;
·generate performance insights;
·help you prepare for games;
·provide 1:1 coaching where included;
·communicate with you;
·process payments;
·provide customer support;
·maintain and improve 22Unlocked;
·monitor security;
·prevent misuse;
·detect potential safety concerns;
·provide crisis or support resources;
·comply with legal obligations;
·respond to lawful requests.

We will not use sensitive information for an unrelated purpose simply because it has been provided to us.

5. My Mental Game and personalisation

A core feature of 22Unlocked is its ability to build an evolving understanding of your mental game.

22Unlocked may combine information from different parts of the Service, including:

·Program activities;
·Quick Mental Reset;
·Log a Note;
·Game Day;
·conversations;
·1:1 coaching;
·tools and Focus Anchors.

The purpose is to help organise recurring patterns and make future interactions more relevant.

22Unlocked may distinguish between:

·information you have explicitly told us;
·observations generated by 22Unlocked;
·information confirmed by you;
·emerging patterns that have not yet been confirmed.

22Unlocked should not represent an AI-generated observation as a confirmed fact about you where the system has not established that it is supported.

6. Artificial intelligence

22Unlocked uses artificial intelligence to provide certain features.

AI may be used to:

·generate responses;
·summarise information;
·identify possible patterns;
·personalise program experiences;
·connect information across your 22Unlocked experience;
·suggest performance tools;
·assist with safety detection;
·assist human coaches in reviewing information.

AI-generated information may be inaccurate.

AI does not independently determine your sporting ability, future, selection prospects or mental-health diagnosis.

We may use third-party AI providers to process information on our behalf.

Where third-party AI providers are used, we take reasonable steps to ensure that their use of your information is governed by appropriate contractual and privacy protections.

7. Safety detection and safeguarding

22Unlocked may use automated systems to identify potential safety concerns.

These systems may look for indicators of:

·suicide risk;
·self-harm;
·physical abuse;
·sexual abuse;
·domestic or family violence;
·bullying;
·coercion;
·immediate danger;
·other safeguarding concerns.

The purpose is to help 22Unlocked determine when additional safety support may be appropriate.

A safety classification is not a diagnosis and may be incorrect.

Where appropriate, 22Unlocked may:

·ask a safety-related follow-up question;
·provide crisis or support resources;
·pause certain coaching features;
·flag information for human review;
·take other steps reasonably necessary to protect a user or comply with law.

22Unlocked cannot guarantee that every safety concern will be detected.

8. Human review

Certain information may be reviewed by Nik Badkundri or authorised 22Unlocked personnel where necessary to:

·provide coaching;
·respond to support requests;
·investigate technical or safety issues;
·review AI-generated insights;
·improve the Service;
·respond to serious safeguarding concerns.

We aim to limit human access to information to what is reasonably necessary for the relevant purpose.

9. Young users

22Unlocked may be used by young cricketers.

We recognise that young people may require additional privacy and safety protections.

Where required by applicable law, we will obtain appropriate consent from a parent or legal guardian before collecting or processing information.

We encourage young users not to provide unnecessary identifying information such as:

·home address;
·school address;
·passwords;
·financial information;
·precise location;
·information about another person that they do not have permission to share.

22Unlocked's privacy and safety settings are intended to minimise unnecessary exposure of personal information.

10. Parents and guardians

Where a parent or guardian pays for or facilitates a young person's 22Unlocked account, this does not automatically mean that the parent or guardian can access every piece of information the player provides.

The information available to a parent or guardian will depend on:

·the account structure;
·the player's age;
·applicable law;
·the product purchased;
·any consent or permissions provided;
·legitimate safety or legal requirements.

Where we are legally required or reasonably permitted to disclose information to a parent, guardian or other person for safety reasons, we may do so.

11. Coaching calls and recordings

If 22Unlocked or Nik records, transcribes or summarises a coaching or telephone call, we will provide appropriate notice and obtain consent where required by applicable law.

Recorded calls may be processed to:

·create a transcript;
·produce a summary;
·identify relevant coaching information;
·record agreed actions;
·update the player's authorised performance information.

A raw transcript does not automatically become a permanent part of the player's My Mental Game profile.

Where appropriate, relevant information may be reviewed before being added to a player's persistent performance record.

12. When we disclose information

We may disclose personal information to:

·service providers that help operate 22Unlocked;
·hosting and infrastructure providers;
·AI and technology providers;
·payment providers;
·authentication providers;
·analytics and security providers;
·communication providers;
·authorised coaches or personnel;
·professional advisers;
·regulators or law-enforcement bodies where legally required;
·emergency or safeguarding services where disclosure is reasonably necessary and permitted or required by law.

We do not sell your personal information.

13. Overseas disclosure

We use service providers located in Australia and the United States to process personal information, including for payment processing (Stripe), AI-powered features (Anthropic), hosting and communications (Google Workspace), marketing and analytics (Meta), and customer relationship management (GoHighLevel).

Our operations are Australia based and some information is also stored or processed in Australia.

These providers are subject to their own privacy and security obligations, and as a business we take reasonable steps to ensure appropriate safeguards apply to any disclosure of personal information.

14. Data security

We take reasonable steps to protect personal information against:

·loss;
·misuse;
·unauthorised access;
·modification;
·disclosure;
·destruction.

Security measures may include access controls, authentication, encryption, monitoring and other technical and organisational safeguards.

No online service can guarantee absolute security.

15. How long we keep information

We retain information for only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.

Different information may have different retention periods.

For example:

·account information may be retained while your account is active;
·performance information may be retained while needed to provide your personalised 22Unlocked experience;
·payment records may be retained to meet legal and accounting obligations;
·safety records may require additional retention where necessary for safeguarding, legal or compliance reasons.

We may delete or de-identify information when it is no longer reasonably required.

16. Access and correction

You may request access to personal information we hold about you.

You may also ask us to correct information that is inaccurate, incomplete or out of date.

Requests can be sent to:

support@m.22unlocked.com

We may need to verify your identity before responding.

In some circumstances, applicable law may allow us to refuse access or correction. If we do, we will explain the reason where legally permitted.

17. Deletion

You may request deletion of your account and personal information.

Some information may need to be retained where required or permitted by law, for legitimate security purposes, to resolve disputes, prevent fraud, or meet legal and regulatory obligations.

Deleting your account may permanently remove information that is needed to restore your 22Unlocked experience.

18. Cookies and analytics

22Unlocked may use cookies, SDKs, analytics tools and similar technologies to:

·keep the Service functioning;
·understand how features are used;
·diagnose errors;
·improve performance;
·maintain security.

Where required by law, we will obtain appropriate consent for non-essential tracking technologies.

19. Marketing

If you agree to receive marketing communications, we may send information about 22Unlocked, new features, programs or relevant offers.

You can unsubscribe from marketing communications at any time.

Transactional and essential service communications may still be sent where necessary to operate your account.

20. Third-party links

22Unlocked may contain links to external websites or services.

We are not responsible for the privacy practices of third-party services.

You should review the privacy policy of any external service before providing information to it.

21. Automated processing and significant decisions

22Unlocked uses automated systems, including AI, to provide features such as personalisation, content generation and safety detection.

22Unlocked is not intended to make significant decisions about your legal rights, access to healthcare, employment, education, insurance or other major services solely through automated processing.

Where applicable law requires additional information or safeguards concerning automated decision-making, 22Unlocked will comply with those requirements.

22. Privacy complaints

If you believe 22Unlocked has mishandled your personal information, please contact us first:

support@m.22unlocked.com

We will acknowledge and investigate your complaint and respond within a reasonable period.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner (OAIC).

More information is available from the OAIC at:

https://www.oaic.gov.au/

23. Changes to this Privacy Policy

We may update this Privacy Policy when our practices, technology, legal obligations or the Service change.

The latest version will be made available through 22Unlocked.

Where required, we will notify users of material changes.

24. Contact

For privacy questions, requests or complaints:

THE PERFORMANCE MINDSET COACHING CENTRE PTY LTD

ABN 74 659 159 501 / ACN 659 159 501

support@m.22unlocked.com

Melbourne, Vic - 3000